Event Management industry is continuously evolving and improving in India. With an increase in the spending power and need to be unique, it has given rise to the growth of many Event Management companies in numerous states of India; Kerala is among them. Being the most beautiful state adorned with natural beauty, these days Kerala is seeing the boom of Event Management Companies.
India is one of the most rapidly growing economies in the world. It is making a mark in various fields and the people are adopting western and more lavish standards of living. Due to this there is a change in the way we celebrate different events of our lives. Event management has therefore emerged as a blooming and profitable profession in the country. Event management has also grown in the academic world. Many event management institutes have emerged in India which provides event management courses to students interested in this field. The growth of event management in India has been exponential as it’s turned over in the 90s was just around 18 crores and currently, the worth is no less than 15,000 crores. This growth has led to a high demand of people to be involved in the industry and currently provides several career options. Top Event Management Companies in Kerala doing both Weddings and Corporate Events is also offering Job Opportunities for the aspirants
This article is all about the Scope of Event Management in Kerala in specific.
- Need of the Hour: Festivals, weddings and events are an inseparable part of life in a country like India. With exhaustive weddings, elaborate festivals and infinite events happening day in and day out, it becomes almost impossible to manage everything by oneself/family on its own. On the top of it, people look forward having fun at weddings and other events rather than executing them. Thus people look for someone who can manage everything on their behalf. It is where the Event Management Companies play a vital role.
- Improved Spending Power: Culture and tradition in Kerala are influenced by Hinduism, Islam and Christianity. It has a vibrant heritage and history. Weddings, regional and religious festivals with other parties take place on regular basis. Being the most literate state, the earning capacity is far better than people of other states. As far as the spending power of people in Kerala is considered, it is notably high. Cities like Kochi, Kannur, Kollam, Kottayam and Thrissur tops the list by GDP. Another prosperous town in Kerala is Thiruvalla.
- Personal and Professional Events :While weddings in Kerala are not elaborate affairs like they are in its neighboring state, Tamil Nadu, Event Planners still play a significant role in managing decors and mediating between third parties. There are also a bunch of people who prefer destination wedding. Corporate events are organized on a bigger scale in cities like Kochi, Thiruvanthapuram and Kollam where a lot of event managers are required.
- A Demanding Change from Cultural Ethos: Interiors of Kerala with more conservative people are strictly against any change. They would still like to keep it very simple, private and to the point. Henceforth the scope of Event Management in these areas happens to be considered dull.
- Wish for Being the Best among Others: Kerala is known for its natural and simple lifestyle. There are a lot of Event Management Companies in the market at present. Bigger companies exist in cities while there are also other small ones in towns. Celebrity weddings, corporate events and meetings are planned on a larger scale. Other than cities, people in smaller towns plan and execute their event on their own rather than depending on an external company.
Essentiality of Event Managers
The increase in event celebrations in India has led to an increasing need for good event managers.Event management includes executing and planning events keeping in mind the budget and size of the event. It also includes making it as interesting as possible for the required target audience. Event management courses in India focus on teaching the students all these tasks and a variety of other skills like organizing events, communicating with clients, preparing presentations and so on.
Formal Education on Wedding Planning and Event Management
Today, there is a considerable amount of stress and a vast scope in the field of event management. For this, the event management institutes in India offer different courses catering to different types of events. There are diploma courses as well as degree courses. Diploma courses are shorter and they may provide knowledge on specific events. For example, some diploma courses may only teach organizing small events like family gatherings, weddings, get-togethers, office parties and so on. On the other hand some courses may provide knowledge of big events like award functions, celebrity parties, grand events, etc. The degree courses are longer and cover event management as a whole covering all topics. Students can choose from a plethora of options now depending on their need and interest.
To Sum Up
Event Management in Kerala is in the developing stage when compared to other states in India. The growth is slow and steady. Event Management remains a vague topic in the interiors of Kerala yet. A continuous change in the minds of people and growth of the industry is expected soon.
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